Details
OnCourse Learning Financial Services developed a marketing campaign, targeting new business. The primary goal of the campaign was to collect leads for direct sales. After a few discovery discussions, a campaign-style was developed that would carry across all assets. This was meant to not only support the established brand but provide consistency through the whole customer experience of this particular campaign. This primarily included similar portrait style imagery, background, and treatment.
Assets
The campaign’s primary asset is an 11-page ebook. Social media, web marketing, and email were used to drive potential customer. A landing page became the primary source of lead generation. Additionally, a case study and checklist were developed to further lead nurturing.