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Gannett Healthcare Group, renowned in the nursing community, published trade magazines including NurseWeek and Nursing Spectrum. Launching its presence in the digital world, with the domain “Nurse.com”, demanded consolidation of brands, into a single, strong look and feel. They needed a new, modern logo, that could work on a magazine masthead and website header.  A logo was created to reinforce this push for an online presence to an existing audience, using arch’s to represent “reach” and “connection” in a digital landscape.  With the tagline “where the nurses are” a new vision was established, giving nurses the ability to get everything they need in one place. Education, Certification, Jobs, News, and even Scrubs.